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Introduction: Why This Conversation Matters DIY skincare videos make Cosmetic formulation look simple and satisfying. You mix a few ingredients, pour them into a jar, and suddenly you have something that feels like a finished product. That excitement is real, and honestly, most formulators begin exactly there. But experience teaches something important over time. If DIY formulations truly worked long-term, we wouldn’t see products separating after a few weeks, growing mold, or causing irritation despite being “all natural.” These issues

Cosmetic formulation is one of those terms that sounds technical… but when you truly understand it, everything suddenly feels simpler. At its core, cosmetic formulation is the intentional design of a cosmetic product. Not mixing.Not guessing.Not copying a recipe blindly. Formulation is the process of deciding what goes into a product, why it goes there, how much is used, and how all the ingredients behave together over time. When you formulate, you’re not just asking: “What ingredients should I add?”

If you’ve ever made a cream that looked perfect on Day 1, but separated, smelled odd, or changed texture after a few weeks this blog is for you. Stability is the most misunderstood part of cosmetic formulation, especially in DIY and early-stage brands. And no it’s not because you’re “bad at formulation.” It’s because stability is rarely taught properly.  Let’s break it down clearly, honestly, and professionally. What Does “Stability” Really Mean in Cosmetic Formulation? Stability means that a cosmetic

Creating a signature scent is one of the most exciting parts of formulating skincare and haircare products. A beautiful natural fragrances doesn’t just make a product smell good  it can completely transform the consumer’s experience, evoke emotion, build brand identity, and set your formulations apart in a crowded market. But developing a natural fragrance blend requires more than simply mixing a few essential oils together. It’s a thoughtful balance of aroma chemistry, dermal safety, scent longevity, and compatibility with your

Let’s be honest, cleansing is probably the most underestimated step in skincare. We focus so much on serums and creams that we forget what really sets the stage: a good, gentle cleanse. Now, here’s the thing, cleansing isn’t just about removing makeup or grime. It’s about balancing. It’s the moment your skin gets prepped to receive everything else you lovingly apply afterward. But if your cleanser is too harsh or stripping, it’s like starting your routine with a little damage,

Let’s start with a truth that every skincare formulator, and every skincare lover, should live by: hydration is non-negotiable. Whether you’re working with dry, oily, mature, or sensitive skin, hydration is what keeps the skin functioning optimally. It’s not just about making skin look dewy, it’s about helping it perform at its best. Proper hydration supports the skin barrier, enhances elasticity, reduces sensitivity, and yes, gives that beautiful bounce we all adore. As a formulator, I always remind my students